![]() “We have over a hundred custom products on our shelves, and they’re all a little different and unusual when you start to explore them,” DiCostanzo says as we stroll up and down the aisles of the store. Cans of “implied chicken soup” are lined up next to “dream of mushroom” one shelf is stocked with “nut free salted peanuts” (it’s just a box of salt) and according to DiCostanzo, the Plausible Deniability brand of laundry detergent is a big hit in Las Vegas. But the products at Omega Mart are not typical household items. The concept seems extra fitting after a year where many of us barely left the house-except to go to the grocery store. In some ways it’s very familiar, and in some ways it’s very strange when you think about what a grocery store really is.” “The grocery store is just one of those kinds of everyday places that we all go to. Here we’re starting with something else you’re very familiar with, a grocery store,” says Drew DiCostanzo, director of sales and marketing at Meow Wolf. “The House of Eternal Return starts with a house. | Photo: Sanna Boman Normal, healthy food for dogs and cats. | Photo: Sanna Boman An elusive display of “Millk” and “Orange Awakening.” | Photo: Sanna Boman Tattoo chicken, an Omega Mart specialty. At first glance, Omega Mart looks like a regular supermarket. ![]() Omega Mart is based on a similar concept-but it’s also wholly original. Open the refrigerator or crawl into the fireplace, and you’ll suddenly find yourself transported to a different dimension. But once you step in and start looking around, you quickly realize that something is off. ![]() The first one, House of Eternal Return in Santa Fe, New Mexico, is centered around a Victorian house. Omega Mart, which launched in February of 2021, is the second permanent installation by art collective Meow Wolf. Housed inside Area 15, an “immersive entertainment and events complex” in Las Vegas, Nevada, this extraordinary supermarket hides a multi-sensory, multi-level multiverse accessible by various portals throughout the store.Ĭonfused by what any of that means? Let’s back up a bit. It features jaw-dropping work from international and local artists, including many New Mexico artists local Meow Wolf fans will recognize.Īs a sign of just how excited people are for this, the preview video has had more than 1,000,000 views on YouTube alone.Omega Mart is not your typical grocery store. Participants explore an extraordinary supermarket that bursts into surreal worlds and unexpected landscapes. What is Omega Mart?Īccording to Meow Wolf, Omega Mart is an interactive, mind-bending art experience. The Omega Mart experience officially opens next Thursday, February 18th, but here's a preview. Even before it opens it is already hyped as one of the top reasons to travel in 2021 (post-vaccine, of course). ![]() This huge Meow Wolf attraction is set to be one of the anchors of the new immersive experience complexes called Area 15 (a play on Area 51. Next, the Santa Fe-based collective set its sights on a rapid expansion plan to include huge new experiences in Las Vegas, Denver and possibly DC and Texas.įirst up: Omega Mart in Las Vegas. When Meow Wolf opened in 2016, it instantly became a "must-see" destination for New Mexicans and tourists alike. ![]()
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